Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at pizzavia313.click, place orders, or otherwise interact with our services. Please read this policy carefully. By using our website or services, you agree to the practices described herein.

We are committed to protecting your privacy and handling your personal data in a transparent, lawful, and responsible manner in accordance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable consumer protection regulations.


1. About Us

Via 313 is a food service business operating in the United States. Our primary digital presence is accessible through our website at pizzavia313.click. We operate as an online food ordering and information platform designed to serve our customers with the best possible dining experience.

For any questions or concerns regarding this Privacy Policy, please contact us using the following details:


2. Information We Collect

We collect several types of information in connection with the operation of our website and the provision of our food services. The categories of personal information we collect include, but are not limited to, the following:

2.1 Personal Identification Information

When you create an account, place an order, sign up for newsletters, or contact us, we may collect:

  • Full name
  • Email address
  • Phone number
  • Billing and delivery address (street address, city, state, ZIP code)
  • Account username and password (stored in encrypted form)
  • Profile preferences and dietary restrictions you voluntarily provide

2.2 Payment and Transaction Information

When you make a purchase or place a food order through our website, we collect transaction-related data, including:

  • Order details (items ordered, quantity, special instructions)
  • Payment method type (e.g., credit card, debit card, digital wallet)
  • Transaction amounts and order history
  • Billing information necessary to process payments

Please note that full payment card numbers are processed directly by our third-party payment processors and are not stored on our servers. We maintain only limited transaction identifiers for record-keeping purposes.

2.3 Usage Data and Behavioral Information

When you browse our website or interact with our digital services, we automatically collect certain technical and behavioral information, including:

  • Pages viewed and content accessed on our website
  • Time and date of your visits
  • Duration of your visits and time spent on specific pages
  • Clickstream data and navigation paths
  • Search queries made within our website
  • Items added to cart or wishlist, including abandoned cart data
  • Interactions with promotional offers, banners, and advertisements

2.4 Device and Technical Information

We collect information about the devices and systems you use to access our services:

  • IP address
  • Browser type and version
  • Operating system and version
  • Device type (desktop, tablet, mobile)
  • Device identifiers
  • Screen resolution and display settings
  • Referring URLs and exit pages
  • Language and locale settings

2.5 Location Information

With your permission, we may collect precise geolocation data to facilitate delivery services or help you find our nearest location. You may disable location sharing through your device settings at any time; however, this may affect certain service features such as delivery address autofill or proximity-based promotions.

2.6 Communications Data

If you contact our customer support team, leave reviews, or communicate with us through any channel, we may collect:

  • Content of your messages, emails, or chat transcripts
  • Feedback, ratings, and reviews you submit
  • Responses to surveys or questionnaires

2.7 Information from Third Parties

We may receive information about you from third-party sources, such as:

  • Social media platforms, if you choose to connect your account or log in via social media
  • Marketing partners and advertising networks
  • Analytics providers
  • Delivery partners and third-party food ordering platforms

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Service Provision and Order Fulfillment

  • Processing and fulfilling your food orders
  • Managing your account and profile
  • Processing payments and issuing receipts
  • Arranging delivery or facilitating in-store pickup
  • Sending order confirmations, status updates, and delivery notifications
  • Handling returns, refunds, and customer service inquiries

3.2 Analytics and Service Improvement

  • Analyzing website usage patterns to improve our platform's functionality
  • Understanding customer preferences to improve our menu and offerings
  • Diagnosing technical issues and monitoring system performance
  • Conducting internal research and development
  • Measuring the effectiveness of our features, promotions, and campaigns

3.3 Marketing and Promotional Communications

  • Sending you newsletters, promotional emails, and special offers (with your consent where required)
  • Providing personalized recommendations based on your order history and preferences
  • Displaying targeted advertising on our website and third-party platforms
  • Running loyalty programs, contests, and promotional campaigns

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us directly at [email protected].

3.4 Legal and Compliance Purposes

  • Complying with applicable federal, state, and local laws and regulations
  • Enforcing our Terms of Service and other agreements
  • Detecting, preventing, and addressing fraud, security incidents, and other harmful activities
  • Responding to legal requests, court orders, and government investigations
  • Protecting the rights, property, and safety of Via 313, our customers, and the public

3.5 Operational Purposes

  • Maintaining accurate business records
  • Managing vendor and partner relationships
  • Facilitating corporate transactions such as mergers or acquisitions
  • Training our staff and improving customer service quality

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and other tracking technologies to enhance your experience on our website, analyze usage, and deliver relevant advertising. Cookies are small text files stored on your device that help us recognize you and remember your preferences.

4.1 Types of Cookies We Use

Cookie Type Purpose
Essential Cookies Required for the website to function properly, including login sessions, shopping cart functionality, and security.
Performance Cookies Collect anonymized data about how visitors use our website to help us improve performance.
Functional Cookies Remember your preferences such as language settings, previously ordered items, and saved addresses.
Targeting/Advertising Cookies Used to deliver personalized advertisements and track campaign effectiveness across platforms.
Analytics Cookies Allow us to gather data on visitor behavior and interactions using tools like Google Analytics.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality. For more detailed information about our use of cookies, please refer to our dedicated Cookie Policy available on our website.


5. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for their own marketing purposes. However, we may share your information in the following circumstances:

5.1 Service Providers and Business Partners

We engage trusted third-party service providers who assist us in operating our business and delivering services to you. These include:

  • Payment processors – to securely process transactions
  • Delivery partners – to fulfill food delivery orders
  • Cloud hosting providers – to store and manage our data securely
  • Email and communication platforms – to send transactional and marketing messages
  • Analytics providers – to help us understand website performance and user behavior
  • Customer support tools – to manage and respond to customer inquiries
  • Advertising networks – to deliver targeted advertisements

All third-party service providers are contractually obligated to use your information only to provide services to us and to maintain appropriate security standards consistent with applicable law.

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information when required to do so by law or in good-faith belief that such disclosure is necessary to:

  • Comply with a legal obligation, subpoena, court order, or governmental request
  • Enforce our Terms of Service or other legal agreements
  • Protect the rights, property, or safety of Via 313, our users, or the public
  • Investigate and prevent fraud, security threats, or illegal activities

5.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or part of our assets, your personal information may be transferred to the acquiring entity. We will notify you through a prominent notice on our website or by email in advance of such a transfer, and you will be advised of any changes to this Privacy Policy that may result.

5.4 With Your Consent

We may share your information with third parties for purposes not described in this policy when we have obtained your explicit consent to do so.


6. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, and destruction. Our security measures include:

  • Encryption: We use industry-standard SSL/TLS encryption to protect data transmitted between your browser and our servers.
  • Secure Payment Processing: Payment card information is processed through PCI-DSS-compliant payment gateways and is not stored on our systems.
  • Access Controls: We restrict access to personal information to employees and contractors who need it to perform their job functions, subject to confidentiality obligations.
  • Regular Security Audits: We conduct periodic security assessments and vulnerability scans to identify and address potential risks.
  • Data Minimization: We collect only the information necessary for the stated purposes and limit retention to the periods described in this policy.
  • Incident Response: We maintain a data breach response plan and will notify affected users and relevant authorities as required by applicable law in the event of a data breach.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, resolve disputes, and enforce our agreements. The following general retention periods apply:

Data Category Retention Period
Account and profile information Duration of account plus 3 years after closure
Order and transaction records 7 years (for tax and accounting compliance)
Payment processing data As required by PCI-DSS standards and applicable law
Customer service communications 3 years from date of last interaction
Marketing preferences and consent records Until consent is withdrawn, plus 1 year
Website usage and analytics data 26 months (anonymized after 13 months)
Legal and compliance records As required by applicable law (typically 7 years)

When personal information is no longer required, we securely delete or anonymize it in accordance with our data disposal procedures.


8. Your Privacy Rights

Depending on your state of residence, you may have various rights regarding your personal information. We respect and honor these rights in accordance with applicable United States privacy laws, including the CCPA/CPRA for California residents and other applicable state privacy statutes.

8.1 Rights Available to All Users

  • Right to Know / Access: You have the right to request information about the categories and specific pieces of personal information we have collected about you, as well as the sources, purposes, and third parties with whom we share it.
  • Right to Correction: You have the right to request that we correct inaccurate or incomplete personal information we hold about you.
  • Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions (e.g., where retention is required to complete a transaction, comply with a legal obligation, or for legitimate security purposes).
  • Right to Opt-Out of Marketing: You may opt out of receiving promotional communications from us at any time by following the unsubscribe instructions in our emails or contacting us directly.
  • Right to Data Portability: Where technically feasible, you may request a copy of your personal information in a structured, commonly used, machine-readable format.

8.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

  • Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. To exercise this right, contact us at [email protected].
  • Right to Limit Use of Sensitive Personal Information: You may direct us to limit our use of sensitive personal information to purposes strictly necessary to provide the services you request.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge different prices, or provide a lower quality of service because you exercised your privacy rights.
  • Authorized Agent: You may designate an authorized agent to submit requests on your behalf. We may require verification of the agent's authority before processing such requests.

8.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a request by:

We will respond to your verifiable consumer request within 45 days of receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and the extension in writing. We may need to verify your identity before processing your request to protect your privacy and prevent unauthorized access.


9. Children's Privacy

We do not knowingly collect, solicit, or retain personal information from individuals under the age of 18. Our services, including online food ordering and account registration, are directed exclusively at adults. If you are a parent or guardian and believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will take prompt steps to delete such information from our systems.

We comply with the Children's Online Privacy Protection Act (COPPA) and do not engage in the targeted collection or use of personal information from minors. We recommend that parents and guardians monitor their children's online activities and educate them about safe internet practices.


10. International Data Transfers

Via 313 is based in the United States, and our primary data processing activities occur within the United States. If you access our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using our website and services, you acknowledge and consent to the transfer of your personal information to the United States and its processing in accordance with this Privacy Policy and applicable United States law. We take appropriate steps to ensure that any international data transfers comply with applicable legal requirements and that adequate protections are in place for your personal information.

If you have questions about the international transfer of your data, please contact us at [email protected].


11. Third-Party Links and Integrations

Our website may contain links to third-party websites, applications, and services, including social media platforms, delivery apps, review sites, and payment gateways. This Privacy Policy does not apply to those third-party services, and we are not responsible for their privacy practices.

We encourage you to review the privacy policies of any third-party services you interact with through our website. Clicking on third-party links or enabling third-party integrations may allow those parties to collect or share information about you. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of third-party websites or services.


12. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Because there is currently no universally accepted standard for how to respond to DNT signals, our website does not currently respond to DNT browser signals. However, you can control cookie-based tracking through your browser's cookie settings and through any opt-out mechanisms we provide.


13. California Shine the Light Law

California Civil Code Section 1798.83, known as the "Shine the Light" law, permits California residents to request information about how we share certain personal information with third parties for their direct marketing purposes. If you are a California resident and wish to make such a request, please contact us at [email protected] with the subject line "California Shine the Light Request." We will respond to your request within 30 days.


14. Nevada Privacy Rights

Nevada residents may have the right to opt out of the sale of certain personal information to third parties who intend to license or sell that information. If you are a Nevada resident and wish to exercise this right, please contact us at [email protected] with the subject line "Nevada Privacy Request." We will respond to your request within 60 days.


15. How to File a Complaint

If you have concerns about our privacy practices and are not satisfied with our response to your inquiry, you have the right to file a complaint with the appropriate data protection or consumer protection authority.

15.1 Federal Trade Commission (FTC)

For privacy-related complaints involving unfair or deceptive trade practices, you may contact the Federal Trade Commission (FTC):

  • Website: www.ftc.gov
  • Phone: 1-877-382-4357
  • Mail: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

15.2 California Privacy Protection Agency (CPPA)

California residents may submit privacy complaints to the California Privacy Protection Agency (CPPA), which enforces the CCPA/CPRA:

15.3 California Attorney General

You may also file a complaint with the California Attorney General's Office:

15.4 State Attorney General Offices

Residents of other states may contact their respective state Attorney General's office or consumer protection agency to file complaints regarding privacy violations. We encourage you to consult the official government website for your state of residence for contact information and filing procedures.


16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this page
  • Post a prominent notice on our website
  • Send an email notification to registered users (where required by law)

Your continued use of our website and services after any modifications to this Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this page periodically to stay informed about how we protect your information.


17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team:

Privacy Inquiries – Via 313

We aim to respond to all privacy-related inquiries within 10 business days. For formal rights requests under CCPA/CPRA, we will respond within the legally required timeframe of 45 days.